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Edition 41: Crisis Communication, Buyer Engagement Tool, Empowering Lives, Social Development

Updated: Mar 27

Welcome to our newsletter, where we provide valuable insights for nonprofit organizations in the digital space.


As we navigate the complexities of the digital age, it's essential for nonprofit organizations to be adept in handling a range of crises. This week, we delve into the pivotal realm of Crisis Communication for Nonprofits, uncovering key strategies that ensure effective, empathetic, and authentic responses during challenging times. We also spotlight the revolutionary AI-powered platform, Drift, which is transforming digital marketing conversations. Additionally, we feature Project Jagriti's impactful work in India, addressing nutritional disparities, and highlight a significant collaboration between Arpan and BEST in Mumbai to combat Child Sexual Abuse. Join us as we explore these compelling topics, providing insights and inspiration for the nonprofit sector.



Crisis Communication for Nonprofits: Key Strategies


In the realm of digital communication, nonprofits often confront various crises, ranging from reputational risks to environmental emergencies. Effective crisis communication is crucial in these situations. Key strategies include responding promptly to maintain trust, prioritizing people by tailoring messages to specific audiences and platforms, and ensuring clarity and actionable content in communications. It's important to fully understand the crisis before responding, aligning responses with the organization's core values. 


Demonstrating empathy and bravery is essential, as is acknowledging when your expertise is limited to avoid spreading misinformation. Owning up to mistakes is also critical, as it allows for learning and growth. The way a nonprofit responds to a crisis significantly influences public perception and trust, making it imperative to handle such situations with authenticity and a clear, empathetic voice.





Discover Drift: Revolutionizing Conversations in Digital Marketing


Discover Drift, the AI-powered platform that's redefining buyer engagement in digital marketing. With its conversational AI, Drift listens, understands, and learns from your customers to provide highly personalized experiences. It seamlessly integrates into your marketing strategy with features like AI-powered chatbots for 24/7 human-like conversations, intelligent targeting for hyper-targeted experiences, conversational landing pages (CLPs) for initiating real-time interactions, and bionic chatbots & Drift Engage for automating and personalizing customer journeys. 


Drift's impressive achievements include a 50% increase in sales rep efficiency, an 85% rise in conversion to MQLs, a 20% higher overall sales win rate, and a 17.5% growth in ARR in target accounts. Top clients like Okta and SAP Concur have seen significant pipeline increases and improved sales and marketing alignment, showcasing Drift's capacity to usher in a new era of digital interaction.





Empowering Lives Through Nutrition: Project Jagriti


In India, nutritional disparity, especially among women, is a significant challenge. Project Jagriti, in partnership with Mamta Health Institute, addresses this issue head-on. Launched with a focus on young people, expectant and nursing mothers, and married couples, this project aims to enhance community health awareness.


Key initiatives include promoting early breastfeeding, improving nutrition, and providing health-related education. The project has made remarkable strides in disadvantaged areas, reaching millions with essential services and information. It leverages community involvement and healthcare systems to foster supportive environments for better health outcomes.


Project Jagriti exemplifies a holistic approach to tackling nutrition-related challenges, creating a brighter, healthier future for women and children across India.





Spotlight: Arpan and BEST Collaborate to Combat Child Sexual Abuse


In the latest collaboration for child safety, Arpan and Mumbai's Brihanmumbai Electricity Supply and Transport (BEST) have united to combat Child Sexual Abuse (CSA) in public transportation. Marking Child Safety Week, this partnership aims to educate and create a safer environment for children during their daily commutes. Shockingly, India records 170 daily CSA cases, spotlighting the urgency of this issue. Arpan's strategy includes informative posters on BEST buses, providing critical awareness about safe and unsafe touches. Additionally, Arpan will conduct staff training at BEST to enhance their capability in handling CSA cases. 


Vijay Singhal, General Manager of BEST, emphasizes the commitment to passenger safety, especially for young riders. Maharashtra's Women and Child Development Minister, Aditi Varda Sunil Tatkare, lauds this initiative, highlighting its role in making Mumbai's public transport safer for children. Arpan, a leading non-profit in CSA prevention, continues its mission to create a world free of CSA, impacting over 3 million children and adults since 2007. This collaboration marks a significant step towards a safer Mumbai for its youngest citizens.


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