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The SAGE Foundation
Accelerating digital maturity for a nonprofit which is educating low-income youth to overcome poverty by enabling them with education & resources.
Established in 2007, The SAGE Foundation has been working to make low-income youth employable. By providing education, resources, and support, the SAGE Foundation aims to break the cycle of poverty for young people from underprivileged backgrounds. Our partnership accelerated SAGE’s mission on digital by leveraging tech grants, implementing gen AI, and capacity building on digital marketing for their teams.
Metrics
3/4
website visitors are from Grant Ads
2.5x
content frequency across social media channels.
70%
growth in organic impression share
4
capacity building workshops across Gen AI, GMB, SEO and Analytics.
2x
jump in user growth through organic channels.
3
Channels enabled with Gen AI content
Approach
Accelerating the Sage Foundation mission digitally through ad grants, generative AI, and capacity building.
Accelerated mission support and increased online visibility: Leveraged ad grants, Gen AI-driven content automation, and strategic SEO and social media enhancements to elevate the Sage Foundation’s mission, improving outreach to underprivileged youth and significantly boosting audience engagement.​
Comprehensive skill-building: Provided hands-on training that equipped the Sage Foundation team with essential skills in managing Google My Business, utilizing Generative AI for content creation, and applying advanced analytics for performance tracking.​
Sustained digital growth and impact: Implemented a holistic approach that not only delivered immediate improvements in awareness and outreach but also empowered the Foundation with the knowledge and tools for enduring digital advancement and long-term influence.
Results
Our digital marketing acceleration strategy for the Sage Foundation delivered strong results, Google Ads Grants now contribute to 75% of website visitors, who have engaged with their content for over 380 + hours. Enhanced content strategies and on-page SEO optimization drove a 70% increase in organic impressions, while user growth through organic channels doubled. The content frequency across social media channels also increased by 2.5 times, thanks to the integration of Generative AI.
Through multiple capacity-building workshops, the Sage Foundation team also gained the skills to sustain and expand these efforts. As a result, Sage’s digital presence has grown significantly and will continue to amplify their ability to impact the lives of underprivileged youth through education and skill development.
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