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The SAGE Foundation
Accelerating digital maturity for a nonprofit which is educating low-income youth to overcome poverty by enabling them with education & resources.
Established in 2007, The SAGE Foundation has been working to make low-income youth employable. By providing education, resources, and support, the SAGE Foundation aims to break the cycle of poverty for young people from underprivileged backgrounds. Our partnership accelerated SAGE’s mission on digital by leveraging tech grants, implementing gen AI, and capacity building on digital marketing for their teams.
Metrics
3/4
website visitors are from Grant Ads
2.5x
content frequency across social media channels.
70%
growth in organic impression share
4
capacity building workshops across Gen AI, GMB, SEO and Analytics.
2x
jump in user growth through organic channels.
3
Channels enabled with Gen AI content
Approach
Accelerating the Sage Foundation mission digitally through ad grants, generative AI, and capacity building.
To accelerate the Sage Foundation's mission of supporting underprivileged youth, we implemented a targeted digital strategy utilizing ad grants, gen AI-driven content automation, and capacity-building workshops. By fully utilizing ad grants, increasing social media activity and improving SEO we saw a marked increase in their visibility and engagement. Through hands-on training, the Sage Foundation team also gained essential skills in managing Google My Business, leveraging Generative AI for content, and tracking performance with advanced tools. This comprehensive approach not only enhanced immediate outreach but also empowered Sage Foundation with the knowledge for sustained digital growth and long-term impact.
Results
Our digital marketing acceleration strategy for the Sage Foundation delivered strong results, Google Ads Grants now contribute to 75% of website visitors, who have engaged with their content for over 380 + hours. Enhanced content strategies and on-page SEO optimization drove a 70% increase in organic impressions, while user growth through organic channels doubled. The content frequency across social media channels also increased by 2.5 times, thanks to the integration of Generative AI.
Through multiple capacity-building workshops, the Sage Foundation team also gained the skills to sustain and expand these efforts. As a result, Sage’s digital presence has grown significantly and will continue to amplify their ability to impact the lives of underprivileged youth through education and skill development.
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