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Build hyperlocal presence with Google My Business
Discover how SEWA Bharat leveraged Google My Business to digitize their local community outreach centres known as SEWA Shakti Kendras (SSKs). This has created enhanced hyperlocal visibility and empowered countless women workers in the informal economy by connecting them directly to essential services.
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Building Hyperlocal Presence at Scale
Recognising the necessity of a strong digital presence, SEWA Bharat took on the challenge of digitizing its SSKs to bridge the gap between vulnerable communities and vital resources.
This report captures the journey showcasing how technology has been harnessed to enhance accessibility and impact in the lives of informal women workers across India.
What You’ll Discover Inside the Report
Accelerating Hyperlocal Presence
Learn how SEWA Bharat turned challenges into opportunities by tackling language barriers, bridging digital literacy gaps, and overcoming logistical hurdles, making the digital transition seamless for its SEWA Shakti Kendras.
Journey to
Digitisation
SEWA Bharat’s successful implementation of Google My Business had a two-fold result, improving the visibility of SEWA Shakti Kendras and empowering informal women workers in India. This initiative gave members vital access to services like social security linkages.
From Discoverability to Results
Over 80,000+ profile views translating into 26,000+ direction requests, which show a strong intent to convert discovery into visits. 50+ SEWA Shakti Kendras are now online, allowing women workers to access them when they need.
