.png){kind=small}
SEWA
Empowering women workers in the informal economy through digital transformation to drive social change.
Founded in 1972, SEWA is the single largest women workers’ central trade union in India. They have spent over five decades improving the lives of informal women workers in India to achieve the goals of self-reliance and full employment.
SEWA now partners with Digital for Nonprofits to enhance its digital presence and improve its mission awareness.
Metrics
2/5
visitors are from Grant Ads
total channels of outreach via digital touchpoints
9
~5min
avg. time spent on webiste per session
26
Google My Business Location Activated
10+
capacity building sessions conducted
1/3
of all the social media content is enabled by Gen-AI
Approach
Accelerating Mission Awareness through Technology, Community, and Innovation
SEWA’s digital transformation advances women’s empowerment by making technology accessible and impactful. In partnership with Digital for Nonprofits, SEWA:
Modernized its website for better SEO and user experience, verified digital presence, and registered across tech platforms.
Activated digital campaigns with Google Ad Grants, engaging content, and dynamic strategies on social media, WhatsApp, and chatbots.
Enabled data-driven action through robust analytics and heatmaps to better understand and serve its community.
Built team capacity with hands-on workshops, empowering staff to use digital tools, including generative AI for effective outreach and storytelling.
Through these steps, SEWA deepens its mission of uplifting informal women workers in the digital age.
Results
SEWA’s digital leap is uniting and uplifting more informal women workers than ever before.
By harnessing Google Ad Grants, AI-driven content creation, and targeted campaigns across social media and WhatsApp, SEWA has dramatically expanded its digital community.
The visibility and engagement of SEWA’s mission have grown, connecting grassroots women with support, knowledge, and opportunity.
Website enhancements and advanced analytics now empower SEWA to better understand its audience, ensuring every digital interaction is meaningful and impactful. A comprehensive content strategy enabled by generative AI, keeps members informed and inspired. This is strengthening SEWA’s voice and reach among women workers in the informal economy.
This transformation is more than numbers: it is growing a movement. With each click and conversation, SEWA is lighting the way for women workers to connect and thrive in a rapidly changing world.
