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Edition 3: Digital Advocacy, Sponsored Retargeting & Video Volunteers

Welcome to this week's edition of the Digital for Nonprofits newsletter! 

In this issue, we will spotlight the latest digital advocacy trends and tools to help nonprofits effectively reach and engage their target audiences. 

Our feature article highlights sponsored retargeting, a growing trend in digital marketing that can significantly increase conversion rates. We'll also delve into the impact of Video Volunteers, a non-profit organization that empowers marginalized communities to become citizen journalists and promotes social justice and human rights.

Furthermore, we will discuss the Shraddha Maanu Foundation's Project, which aims to train graduate women to become agents of change in their communities. 

We hope this issue provides insights and inspiration for your nonprofit to embrace digitization and make a greater impact in your community.

How digital advocacy strategy for a nonprofit organisation can be challenging?

Developing a digital advocacy strategy for a nonprofit organisation can be a challenging task. With limited resources and a constantly changing digital landscape, it can be difficult to create a plan that effectively reaches and engages target audiences. In addition, measuring the success of digital advocacy efforts can be difficult, making it challenging for nonprofits to know if their strategy is effective. Furthermore, nonprofits may face challenges in keeping up with technology and staying ahead of emerging trends. To overcome these challenges, nonprofits must stay informed about the latest digital advocacy trends and tools, as well as regularly assess and adjust their strategy to ensure it remains effective. To know more about this, read here.

Sponsored Retargeting : Engaging with your existing audience digitally 

Sponsored retargeting is a growing trend in digital marketing that involves tracking a user's online behavior and displaying targeted ads to them based on their browsing history. This technique allows advertisers to reach users who have already expressed interest in their products or services, increasing the chances of conversion. When combined with sponsored ads, sponsored retargeting becomes a powerful tool for advertisers to reach their target audience. The technique has proven to be effective and is becoming increasingly popular as a result. For those looking to take their digital marketing efforts to the next level, incorporating sponsored retargeting into their strategy is recommended. With the right approach, it can deliver exceptional results. Read more about this, here.

Video Volunteers : Empowering community voices 

Video Volunteers is a non-profit organization that is making waves in the world of media and social justice. By empowering marginalized communities with the tools and training to become citizen journalists, Video Volunteers is creating a platform for these voices to be heard. Through its work, the organization is making a difference in over 20 countries and is giving those who might otherwise go unheard a chance to tell their own stories. This article will delve into the impact that Video Volunteers has had, as well as its mission to promote social justice and human rights. With a focus on social justice and human rights, Video Volunteers is making a difference by giving a voice to those who might otherwise go unheard. Read more about this nonprofit's initiatives here or visit its website.

Shraddha Maanu Foundation : Training Graduate Women To Become Changemakers

The Project from the Shraddha Maanu Foundation is empowering graduate women to be agents of change in their communities. Through its comprehensive training programs, the project aims to enhance the leadership skills of these women and equip them with the tools they need to drive impact. Topics such as community development, conflict resolution, and sustainable agriculture are covered in the program. The initiative has already yielded impressive results, with many of the women successfully applying their newfound knowledge and skills to bring positive change to their communities. The Shraddha Maanu Foundation's Project is a testament to the tremendous potential of women's empowerment in creating a brighter future for all. Know more about this here.

We bring you the latest insights & trends from the world of digital & nonprofits. Stay tuned for the next edition, and read more about our work here:


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