top of page

Edition 25: Marketing Handbook, Automation Tools, Economic Independence, Water Ecosystem Revival

Updated: Feb 4

Welcome to our newsletter, where we provide valuable insights for nonprofit organizations in the digital space. In this edition, discover the ultimate guide to nonprofit marketing, learn about the power of Online Automation Tools, explore an inspiring case study on women’s economic independence, and read about United Breweries Ltd. (UBL) and the S M Sehgal Foundation’s revival of the water ecosystem. Elevate your organization's impact and reach in the digital world, where the intricacies of donor engagement can significantly enhance fundraising efforts. As the nonprofit sector evolves, the significance of data-driven decisions cannot be overstated. This insightful article delves into the sphere of donor prospecting, shedding light on the crucial role it plays in landscape with these resources. Stay tuned for more updates and visit our website at to learn more. Let's make a difference together.

Nonprofit Marketing Handbook

In a world where nonprofit organizations face resource constraints and ever-evolving digital landscapes, how can you ensure your mission shines, donations pour in, volunteers rally, and your organization thrives? This comprehensive guide delves deep into the world of nonprofit organizations, which often face the challenge of achieving more with limited resources. In an era where digital marketing is a vital component of success, this guide equips you with the knowledge and strategies needed to amplify their missions, attract donors, engage volunteers, and ultimately, drive growth. It emphasizes the importance of setting clear marketing goals, understanding diverse target audiences, and crafting compelling key messages. 

At its core, this guide underscores the significance of setting clear marketing objectives, gaining a deep understanding of diverse target audiences, and crafting compelling key messages that resonate. For nonprofit organizations striving to make a meaningful impact in their communities and beyond, this guide serves as an indispensable resource, offering actionable strategies and expert advice to help them succeed in their marketing endeavors.

Zapier - Online Automation Tool 

Zapier is an online automation tool that connects your favorite apps, such as Gmail, Slack, Mailchimp, and many others. It allows you to create workflows, called "Zaps," which automate tasks and processes by connecting different apps and services. With Zapier, you can set up triggers and actions between various applications, so when a specific event occurs in one app, it can automatically trigger an action in another app. When a donor contributes through your website or fundraising platform, Zapier can instantly update your CRM, send a personalized thank-you email, and add the donor's details to your finance software for streamlined record-keeping. By incorporating Zapier into your daily operations, nonprofit organizations can significantly reduce manual work, enhance data accuracy, and improve engagement with donors, volunteers, and supporters.

Efforts Towards Women’s Economic Independence

In a world where information and technology shape the future, the Anudip Foundation shines as a beacon of hope for marginalized youth, including trafficking victims, fostering economic independence. Established in 2006 by Dipak Basu and a group of visionary social entrepreneurs, this Kolkata-based organization empowers deprived rural and urban Indian youth by bringing information and technology to their fingertips, unlocking their potential. Beginning in the Sundarbans region, Anudip's prototype training centers refined their approach with valuable feedback, creating market-aligned skills training programs. Their unique strength lies in a holistic approach, nurturing both skills and mindset through innovative teaching methods and blended learning. 

Anudip's commitment extends to trafficking victims and specially-abled individuals through programs like SAVE and BEST, providing tailored support and opportunities. Financial sustainability was tackled through partnerships with Accenture, Microsoft, and Google, bringing not only financial support but also knowledge sharing. With over 85,000 trained youth and a remarkable 75% placement rate, Anudip has bridged the digital divide and transformed lives, recognized by esteemed institutions like the Tata Group, ITC, ICRA, HSBC, and mJunction. Their future goal is to equip beneficiaries with technology-enabled careers, creating a more equitable society.

Reviving the Water Ecosystem

In a heartening display of corporate social responsibility, United Breweries Ltd. (UBL) and the S M Sehgal Foundation have jointly inaugurated the rejuvenation of Hydalu and Tyagadahalli/Bettahalli water storage tanks in Nelamangala, Bangalore Rural, Karnataka. This initiative is part of Project Jal Sanchay, a CSR focus area of UBL, which underscores the importance of water conservation and sustainable community development. Nelamangala Taluka has a rich tradition of water storage tanks, which, unfortunately, suffered reduced storage capacity over time due to siltation. Through meticulous desilting efforts, these tanks have been restored to their vital role in providing water for domestic and agricultural use while replenishing groundwater.

This collaborative effort reflects UBL's commitment to "Care for people and the planet." By harnessing rainwater runoff, Project Jal Sanchay contributes significantly to improving groundwater levels and addressing water scarcity issues within the community. Ms. Anjali Makhija, Trustee and CEO of S M Sehgal Foundation, emphasized that this water conservation project not only enhances water availability but also establishes Tank User Groups for effective management of the water harvesting structures. This commendable endeavor signifies how corporations can actively contribute to the well-being of communities and the environment, making a positive impact that extends far beyond business interests.

We bring you the latest insights & trends from the world of digital & nonprofits. Stay tuned for the next edition, and read more about our work here:


bottom of page