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Edition 5: A/B Testing, MobileMonkey & Sportz Village Foundation


Hello and welcome to this week's edition of Digital for Nonprofits' newsletter! In this issue, we're excited to bring you the latest updates and insights from the world of nonprofit technology. In this edition, we'll discuss how non-profits can use A/B Testing, a powerful marketing automation tool, and a case study about how a non-profit is working to teach life skills to millions of kids in India. 


We hope that the insights shared in this newsletter will inspire your nonprofit to embrace digitization and leverage technology for greater impact in your community. Let's dive in and explore the exciting possibilities of digital tools and technology for nonprofits! Read on to learn more about these topics and more.



How and Why to A/B Test your non-profit marketing materials?


A/B testing is a powerful tool to help nonprofits optimize their marketing materials and increase their impact. By testing different versions of their emails, landing pages, or social media posts, nonprofits can gain valuable insights into what resonates with their audience and what drives engagement and conversions. A/B testing involves creating two or more versions of marketing material and showing them to different audience segments to see which performs better. This data-driven approach can help nonprofits make informed decisions about their marketing strategy and improve their results over time. Nonprofits can test elements such as headlines, images, calls to action, or messaging to determine what works best. Yodelpop, a marketing agency for nonprofits, offers a comprehensive guide on planning and executing A/B tests effectively. By adopting a culture of testing and experimentation, nonprofits can continuously improve their marketing materials and achieve their goals more efficiently. A/B testing is a low-risk, high-reward approach that can benefit nonprofits of all sizes and missions significantly.



Mobile Monkey - Marketing Automation Platform


MobileMonkey is an innovative marketing automation platform that can be a valuable tool for non-profit organizations seeking to generate leads and engage with their supporters. The platform's chatbot feature can create interactive messaging experiences that enable non-profits to engage with their supporters and provide them with personalized support and information.


Non-profit organizations can use MobileMonkey's drip campaigns to deliver targeted messages and follow-ups to supporters over time. By delivering tailored messages that align with a supporter's interests and preferences, non-profits can increase engagement and build stronger relationships with their supporters.


MobileMonkey's landing pages can be used by non-profits to promote their causes and capture supporter information. These pages can be customized to align with the non-profit's branding and messaging and optimized for lead generation.


The platform's analytics and reporting tools allow non-profits to track the effectiveness of their campaigns and make data-driven decisions to optimize their lead-generation efforts. This can be especially helpful for non-profits that operate on tight budgets and need to make the most of their marketing resources.


MobileMonkey is a powerful platform that can help non-profits automate their marketing campaigns, generate leads, and engage with supporters on messaging channels. With its user-friendly interface and range of features, MobileMonkey is an excellent choice for non-profits looking to build stronger relationships with their supporters and advance their mission.



Sportz Village Foundation: Giving every child an equal opportunity to succeed in life through ‘play’


Sportz Village Foundation is a nonprofit organization that is making a significant impact on the lives of children in India by providing them with opportunities to participate in sports and games. The foundation believes play is essential to a child's overall development and should be accessible to all children, regardless of their background or circumstances. Sportz Village Foundation's programs provide children with the necessary infrastructure, equipment, and training to develop their physical and cognitive abilities. The foundation's initiatives have reached over 2.5 million children in India and have helped them develop critical life skills such as teamwork, leadership, and resilience. Nonprofits can learn from Sportz Village Foundation's innovative approach to child development and consider incorporating sports and games into their programs. By providing children with opportunities to play and learn, nonprofits can empower them to overcome challenges and achieve their full potential. Sportz Village Foundation's work is a shining example of how nonprofits can positively impact children's lives and create a more inclusive and equitable society. Read more about this foundation here.



GODREJ & BOYCE promotes skilling initiatives for GREEN JOBS for the youth


Godrej & Boyce, a prominent Indian conglomerate, is taking a proactive step in promoting sustainable development and creating employment opportunities for youth through skilling initiatives for green jobs. The program aims to equip young individuals with the necessary skills and knowledge to pursue careers in environmentally sustainable industries, such as renewable energy and waste management. By doing so, Godrej & Boyce is addressing the critical issue of youth unemployment and contributing to the global fight against climate change. The initiative is a promising step towards a greener and more equitable future for all. Nonprofit organisations can learn from such initiatives and collaborate with corporations to promote sustainable development and create more job opportunities for marginalised youth. Read more about this here.


We bring you the latest insights & trends from the world of digital & nonprofits. Stay tuned for the next edition, and read more about our work here: https://digitalfornonprofits.com

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